![]() The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Name brands are sometimes distinguished from generic or store brands. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. ![]() ![]() Ī brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Ferrari is the world's most powerful brand according to Brand Finance.
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